Google just launched Stitch, a free AI design tool that turns plain English into high-fidelity web and app designs. Describe what you want, and it builds it. Talk to the canvas with your voice, and it updates the design as you speak. Here is how to get started and make the most of it.

What You'll Need

Step 1: Sign Up and Open the Canvas

Go to stitch.withgoogle.com and sign in with your Google account. There is no credit card, no waitlist, and nothing to install. You land straight on a blank canvas.

Step 2: Write Your First Design Prompt

Type a description of what you want in the prompt field. The more specific you are about the purpose, content, and audience, the better the result.

Try this:

A clean SaaS pricing page with three tiers, an annual/monthly toggle, and a feature comparison table underneath. Professional colour scheme with plenty of white space.

Stitch generates a complete, polished design you can work with immediately.

More prompts to try:

A mobile app onboarding flow with three screens: welcome, feature highlights, and account creation
A restaurant homepage with a hero image section, menu preview, location map, and reservation button
A personal portfolio site for a freelance designer with project gallery, about section, and contact form

Customisation: swap in your own business type, colour preferences, or specific sections. The more detail you give, the closer the result will be to what you need.

Step 3: Design by Feeling With Vibe Design

This is where Stitch stands out. Instead of describing exact layouts, describe the mood or aesthetic you want. Stitch generates multiple design directions that match.

Try this:

Premium and minimalist, like Stripe's website
Friendly and warm, designed for a local bakery or cafe
Bold and energetic, suited for a fitness brand targeting young professionals
Make the signup feel urgent but not pushy

Stitch produces several variations. Pick the one closest to what you want, then refine from there.

Tip: This is useful when you know how something should feel but cannot articulate the exact layout. Let Stitch explore the options and pick the direction that works.

Step 4: Use Voice Canvas to Talk Through Changes

Click into Voice Canvas mode and start talking to your design. The AI listens, asks clarifying questions, offers real-time feedback, and updates the layout as you speak.

Examples of what to say:

  • "Make the hero section taller and add more space between the headline and the button"

  • "Change the colour palette to something warmer, like terracotta and cream"

  • "This feels too busy. Can you simplify the feature grid to three items instead of six?"

  • "Show me what this looks like with a dark background"

Voice Canvas is hands-free, so you can brainstorm without stopping to type. Useful when you are iterating quickly or exploring different directions.

Step 5: Edit Directly on the Canvas

After Stitch generates a design, you can manually adjust text, swap images, and tweak spacing without re-prompting.

Click on any text element to rewrite it. Drag elements to reposition them. This lets you polish the details after the AI has done the heavy lifting on layout and structure.

Tip: Hold Shift to select multiple screens at once. Apply colour or theme changes across all of them in a single action. This keeps your designs visually consistent if you are building multiple pages.

Step 6: Connect Screens Into a Prototype

If you have generated multiple screens (a homepage, pricing page, and signup form, for example), you can connect them into an interactive prototype.

Select the screens you want to link. Define the transitions between them. Click Play to preview the full user journey as if it were a live website or app.

Stitch can also auto-generate logical next screens. Design a login page and it will suggest what the home screen should look like based on the style and content of your existing screens.

Step 7: Export Your Design

You have three export options:

Figma export: Paste your design into Figma with full Auto Layout structure and editable layers. This is not a flat image. You get proper layers you can continue working with, making it easy to hand off to a designer or developer.

Website code export: Every design generates clean, responsive HTML and CSS you can use directly on a website. Useful if you need a working page quickly and do not have a developer.

Google AI Studio: Connect your design to Google's development tools to add backend logic and turn a static page into a functioning application.

Note: Code export is currently HTML and CSS only. React export is coming soon.

Real-World Applications

Small Business Owners

Generate a complete landing page for a new product or service in minutes. Export the code and have a working page live the same day, or send the Figma file to a developer for final polish.

Freelancers and Consultants

Build client mockups and prototypes during the initial pitch phase. Present multiple design directions without spending hours in Figma first.

Marketing Teams

Create landing page variations for A/B testing campaigns. Generate designs for seasonal promotions, event pages, or lead capture forms quickly.

Startup Founders

Prototype an app concept to show investors or co-founders. Connect multiple screens into a clickable demo without writing any code.

Next Steps

Start with a single page. Describe something your business actually needs, like a landing page for a service, a pricing page, or a simple portfolio. Export it to Figma for refinement or grab the code and put it live.

Once you are comfortable with how prompts translate to designs, try Voice Canvas for faster iteration and vibe design for exploring creative directions you might not have considered.

Start with these prompts:

A professional landing page for [your business] with a hero section, three key benefits, testimonials, and a call-to-action button
A mobile app screen for [your product] showing the main dashboard with key metrics
A signup page that feels trustworthy and clean, suited for a financial services company

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